Marketing Behavior and Executive Action
Price 24.38 - 38.15 USD
EAN/UPC/ISBN Code
9781578987825
Author
Wroe Alderson
Producer
Книга по Требованию
Pages
496
Year of production
2009
2009 reprint of the 1957 edition. Throughout his long and distinguished career in marketing and marketing research, Wroe Alderson never wavered from his belief that theory and practice go hand in hand. At the time of his death in 1965, Alderson was still active as professor of marketing at Wharton. His fertile mind generated many ideas that in various guises are still part of our discipline.Marketing Behavior And Executive Action is one of the most cited books in the field.