Zero-Resistance Selling (Paperback)

What"s the single biggest obstacle salespeople face? Resistance.In Zero-Resistance Selling, some of the most respected sales authorities in America have joined together to prepare the first and only customized application of Psycho-Cybernetics to overcome all types of sales resistance.Any sales representative or sales management professional can use Maxwell Maltz"s high-powered battery of mental training exercises to enhance selling ability and get immediate results. Topics include conquering call reluctance, creating a zero-resistance selling environment, anticipating and eliminating stalls and objections, selling effectively in any situation, converting stress into power, and zooming out of selling slumps. Once learned, these durable techniques will last through a lifetime of professional selling.Lifting the art of sales to a whole new level, Zero-Resistance Selling is destined to take its place alongside How to Win Friends and Influence People, Think and Grow Rich, and other perennials as an all-time sales classic.