Ever wonder who was the first kid to keep a wallet on a big chunky chain, or wear way-too-big pants on purpose? What about the mythical first guy who wore his baseball cap backwards? These are the Innovators, the people on the very cusp of cool. Seventeen-year-old Hunter Braque"s job is finding them for the retail market. But when a big-money client disappears, Hunter must use all his cool-hunting talents to find her. Along the way he"s drawn into a web of brand-name intrigue-a missing cargo of the coolest shoes he"s ever seen, ads for products that don"t exist, and a shadowy group dedicated to the downfall of consumerism as we know it.