This best-selling, brief text introduces marketing through the lens of creating value for customers.Todayrsquo;s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer valuendash;creating it and capturing itndash;drives every effective marketing strategy.The tenth edition features a new learning design and integration with mymarketinglab, Pearson39;s online homework and personalized study tool.nbsp;