Dr. Seuss"s well-known and well-loved The Lorax is as timely now as it was when it was first published in 1971mdash;perhaps even more so.160; This bestselling ecological warning is now available in an elaborate pop-up book, published in conjunction with the release of The Lorax feature film on March 2, 2012mdash;Ted Geisel"s birthday.David Carter has transformed Seuss"s powerful message and has brought to life the Lorax, the Bar-ba-loots, the Truffula Tree Tuftsmdash;and moremdash;in eight dynamic pop-up spreads.