Logo Construction offers a one-of-a-kind window into the workflow of some of world?s most successful graphic designers, delivering an essential resource for working professionals and aspiring up-and-comers in the world of design. Design journalist Paula Yacomuzzi walks readers through every step of the logo design process, using real-world examples that trace images step-by-step from their initial sketches to the final products: logos now instantly recognizable to millions of consumers around the world. Readers of Peleg Top?s Logolicious and David E. Carter?s The Big Book of Logos will not want to miss this practical guide to creating marketable, effective graphics to meet the demands of every type of client?from YouTube to yourself.