Pediatricians and pediatric dentists highly recommend that parents begin cleaning baby"s teeth and gums everyday at an early age. Sugars in formula, juice and other foods can build up a plaque-like film. Cleaning the teeth and gums at an early age helps develop healthy habits for a lifetime of beautiful smiles. How to start: Your child can sit on your lap, or stand at the sink. You"ll need to do most of the brushing since your child doesn"t have the coordination yet to do an effective job. Use a gentle, circular motion on each tooth and on the gums. Make brushing part of your daily routine. Baby Orajel Tooth & Gum Cleanser gently cleans teeth and gums with a mild, berry flavor so your child will enjoy it. Best of all, it"s fluoride-free so it"s safe if swallowed. Helps remove plaque for cleaner teeth.