it may be hard to believe, but this tiny bottle of 8X ultra-concentrated laundry detergent can do big things. that’s because the plant-based formula with smartclean technology® seeks out dirt and stains in a revolutionary new way to deliver beautifully clean clothes with just 1/4th the dose of the leading brand. plus, its handy pump makes for easy, one-handed use. no mess. no waste. no aching biceps.