Occasionally, a great idea will sell itself.160; The other 99 of the time, you have to find a way to persuade our audience that it is, in fact, a great idea.160; That8217;s what this book does, helps advertising professionals develop a persuasive presentation that delivers business.160;160;160; This book is part8212;engaging and humorous narrative about the advertising industry, part case study and part how to.160; Readers will lean how to use individual natural presentation styles, the differences among agency presentations styles, and the context of important factors that occur during the presentation includeing room setup, seating, pre-presentation contact, how to reherse, and what to do in the critical "first five minutes."