Created in 1999 Insense steadily climbed the ranks in the Norwegian underground metal scene. While recording their previous album The Silent Epidemic (2007), the band got in touch with renowned metal producer Daniel Bergstrand. During the mixing of the album it became obvious there was a connection. Together they spent a month making the hard-hitting metal monster Burn in Beautiful Fire . Bergstrand liked the finished product so much that he phoned his good friend, In Flames, vocalist Anders Friden. Friden was invited to join Bergstrand at the mastering of the album at Stockholm Mastering, knowing that they shared that musical taste. Sure enough, Born In Beautiful Fire went down well with the screaming Swede. Coincidentally, Friden had recently established a managing agency called Selective Notes. He did not waste much time before asking Insense to join the roster. Armed with a managing agency, Insense soon found themselves signed to a Norwegian metal label Indie Recordings. And so with a new label, with a new amazing album, Insense look back at their history of small steps, preparing for the big leap: world domination-born in beautiful fire.