The 1 reason more groups and associations donrsquo;t utilize sponsorship to increase their business revenue... They Never Thought to Ask Or, if they did think to ask, they donrsquo;t know how to ask or how much to ask for.160; Itrsquo;s estimated that this year companies, corporations, and businesses across America will spend over 17 Billion (...thatrsquo;s billion with a ldquo;Brdquo;) in underwriting events, programs, meetings, teams... and businesses just like yours In this book you will learn... * How to put your hands on an ldquo;invisible mountain of cashrdquo; mdash; something yoursquo;re completely missing out on right now * Where to find companies interested in sponsoring your events, meetings, classes, newsletters, and association gatherings * The 5 Most Common Fallacies about Sponsorships * Whatrsquo;s the least amount you should get for your sponsorship package?160; * (Itrsquo;s probably a lot higher than you think) * The ldquo;Magic Formulardquo; to get what yoursquo;re asking for While itrsquo;s true that sponsorships have long been the stalwarts of sports teams like tthe Yankees and Cowboys, the underwriting of meetings and associations has become the hottest new trend in sponsorship