In today"s fast-paced world, many job seekers skip creating the perfect introduction. But when competition for every job is intense, a cover letter can make a strong first impression and help an applicant stand out from the crowd. In this newest edition of his bestselling text, Martin Yate shows you the four kinds of cover letters—general, executive briefing, broadcast, and letters to recruiters and agencies—and how to craft each one.Inside, you"ll also find:A new introduction by the author, discussing job searches in a tight marketNew sample cover letters for every job hunter, including those just out of college, long-term unemployed, and recently laid offNew tips about using social media to network and increase the chances of finding a job With the help of this trusted authority, you will no longer struggle to find the right words and the right way to deliver them! The perfect cover letter is within reach.