Used by professionals. With fade blocker technology. Color lock treatment. Retains color 5x longer. Improve natural radiance of color treated hair. Our Philosophy: From our origins in salons around the world, we"ve always had a simple vision to create stylist-tested, salon-quality products without the salon price tag, so you can experience that salon feeling everyday. Like you favorite little black dress TRESemme will never let you down, or go out of style. TRESemme - professional, affordable. This product retains your hair color up to 5 times longer! Its strengthens, prevents color from fading, and detangles to make hair more manageable with a mix of moisture-binding ingredients. This non-color depositing system will buff up lackluster and brassy shades by trapping in color with a protective net that locks in dye and keeps mineral deposits at bay. Plus, it fights dryness and enhances hair"s natural shine and luster. This product is not tested on animals. When using Color Thrive shampoo, conditioner and color in creme or spray vs ordinary shampoo and conditioner (color loss due to washing of hair). Made in USA.