This product is mild and gentle to eyes. What could be more delicate than a newborn babys hair and skin? The eyes. Newborns do not have normal tear secretions to protect their eyes from irritants. Thats why they need a very special shampoo. Extra mild baby shampoo is made from a very special combination of ingredients which during normal use will not irritate the delicate skin or eyes. Clinically proven gentle to eyes. This product is also soap free, hypoallergenic, dermatologist and allergy te