Pediatricians and pediatric dentists highly recommend that parents begin cleaning baby"s teeth and gums everyday at an early age. Sugars in formula, juice and other foods can build up a plaque-like film. Cleaning the teeth and gums at an early age helps develop healthy habits for a lifetime of beautiful smiles. How to start: Sitting your baby on your lap, begin by cleaning the front teeth, and then gradually move towards back gums. A gentle, circular motion works best. Make brushing a part of your daily routine, such as after baby"s bath or after you finish brushing your teeth. Baby Orajel Tooth & Gum Cleanser gently cleans teeth and gums with a mild, fruity flavor so your baby will enjoy it. Best of all, it"s fluoride-free so it"s safe if swallowed.