Nicotinell helps to almost double your chances of quitting compared to willpower alone. Nicotinell nicotine gum is a crispy coated, soft chewing gum with an unexpectedly bold taste in classic flavour. As you chew, it releases nicotine to help ease your physical cravings and reduce your desire to smoke. Easy, affordable and comes in 2mg and 4mg strengths; Nicotinell gum is a discreet and portable way of giving up. You"ll still be able to do something with your mouth, except instead of a cigarette it"ll be with a piece of gum. To get maximum effectiveness from Nicotinell gum it"s critical you follow a "chew and park" method for at least 30 minutes. Chewing the gum for a couple of minutes only without parking it, doesn"t allow the gum to help provide relief from cravings. Here are four easy steps to remember when chewing: Chew slowly until the taste becomes strong "Park" your chewing gum between your gum and cheek Chew again when the taste has faded and when the nicotine taste gets stronger park it again Repeat the process for up to 30 minutes. If you smoke 20 or more cigarettes a day we recommend the 4mg gum. If you smoke less than 20 cigarettes a day try the 2mg gum. We suggest you use the gum for three months, chewing up to 10 of the extra strength 4mg gums or 20 of the regular strength 2mg gums per day as and when you experience cravings. At the end of your 3-month program, reduce the amount of gum you use each day until you phase it out all together. You"re now ready to lose the smoke and keep your fire. Nicotinell Gum. Contains Nicotine. Helps you stop smoking. Always read the label.