up&up® Advantage® Infant Formula is a complete, milk based formula with a unique blend of nutrients to support growth and development. This formula includes prebiotics to support your baby"s immune system, DHA and ARA to support brain and eye development, and lutein. Nutritionally comparable to Similac® Advance® Infant Formula. Now up&up® infant formulas are easier than ever to prepare! Our new Mom-friendly SmarTub™ formula container has an easy-open zip top foil opening, a scoop holder, and a built in scoop leveler to make preparing all those bottles just a little simpler. Like all formulas manufactured in the United States, up&up® Advantage® formula meets all the nutritional standards of the FDA, providing complete nutrition for growing babies.