So Natural No One Can Tell™. JUST FOR MEN blends shades of your natural color into your gray so subtly, no one can tell where the gray was! Blend away gray in 5 minutes From the world leader in men"s haircoloring One application ...Lasts up to 6 weeks New! Vitamin Enriched Easy as Shampooing Thick 5-minute formula is fast and easy.This thick, no-drip haricolor is easy to shampoo-in. It stays put. No mess. Gray is gone in 5 minutes - the time it takes to shave or shower.JUST FOR MEN won"t change your natural color. It actually targets gray and blends in several close, but slightly different shades that match the rest of your hair. It looks so natural, even you can"t tell where the gray was! Fortified with vitamin-enriched conditioners.It"s been improved with unique complex of vitamin E, protein, chamomile and aloe for thicker, healthier-looking hair that"s easier to control. One application lasts up to 6 weeks.It won"t wash out, won"t fade out, no matter how often you shampoo. Lasts until the gray grows back. JUST FOR MEN... The 5-minute way to blend away gray. Natural Color Developer Ingredients: Water, Hydrogen Peroxide For additional information or for assistance call: 1-800-431-2610justformen.comMade in USA.