S&W® Thai Jasmine rice is a long grain rice variety; also known as fragrant, aromatic , or scented rice. Grown in the mountain highlands of Thailand for centuries, jasmine rice was first cultivated for the royalty of the kingdom of Siam. Named after the sweet-smelling jasmine flower of Southeast Asia, jasmine rice has a naturally distinctive scent released during the cooking process and is likened to a flowery perfume. Jasmine rice is praised for its whiteness and silkiness. Cooked, it is soft, white and fluffy. The taste of this rice enhances the traditional spices of oriental cookery.As more and more Americans explore exotic and ethnic cuisine for their meals, they are seeking authentic ethnic ingredients S&W® Thai Jasmine Rice is an excellent change of pace from regular long grain white rice. 12oz poly bag.