"It"s All Good," "Fo"Shezzy, Fo"Shizzle" and "What"s Up Pimpin" are all phrases originated by E-40. He also named Hyphy, the San Francisco Bay Area movement Rolling Stone has anointed as the "hot new scene." With each of his most recent seven albums having reached the R&B/Hip-Hop Top 10, the acclaimed platinum-selling rapmaster now teams with executive producer Lil Jon for My Ghetto Report Card-and Hyphy goes to the head of the class. 2006.