* Dynamic DNA - The brain behind the game is powered by Synergy Sports Technology - the premier analytics provider using NBA data for over 25 NBA teams - which evaluates Player DNA that breaks down how a player scores, Team DNA that rates how the players on the floor play as a unit and Tendencies that refer to the percentage a player drives left, right or shoots from each spot on the floor. * Throwback Jerseys, Shoes and more - With throwback, holiday and cultural jerseys, deck your favorite team in some nostalgia. With over 500 shoes in the game that update throughout the course of the season and authentic tattoos on 75 of the top players in the league, NBA Live 10 is as real as videogame basketball gets. * Dynamic Season - Think you can help your team make the playoffs with a couple of end of the season wins? Now you can with the most integrated season mode ever created in a sports game. Tied directly to the NBA Season via Dynamic DNA, now you change the outcome of games as they happen in real life. Step up during crunch time and you can change history and make your own 2010 NBA Finals based on real life data. * Live Run - Step on the court the with best of the best in the NBA in an online mode that captures the social play of basketball - The Run. Deck out your favorite players in custom jerseys and shoes and hit the court. Create a team with friends or just show up and run. * ESRB Rating: EVERYONE