Who is it for? Young children who are curious about the world around them. Kidnoculars are the only binoculars designed specifically for little kids. Enlarged focus-free eyepieces—more than three times the size of ordinary binoculars—and perfect-fit goggles with placement guide enable kids (even toddlers) to see up close. Big eyepieces for little kids. View larger About Educational InsightsBased in Southern California, Educational Insights specializes in the manufacturing and innovation of educational toys and games. Early childhood, math, language, Spanish, science, and social studies are all subjects they tackle in fun and inspiring ways. Teacher resources, classroom products, and games like Jeopardy are all a part of Educational Insights rich inventory designed by experienced educators and parents because they know best. Make learning fun with Educational Insights. Winner of a Parents" Choice Recommended Award. Kidnoculars inventor Nancy Balter. View larger Meet the Inventor Nancy Balter, a former science teacher, noticed that her 2-year-old son, Eric, was unable to close just one eye or focus well enough to see the pictures in his toy camera and worried that he would not be able to use binoculars while still a child. She set out to create a pair of kid-friendly binoculars, and now Eric can see REAL animals, really close, with his mom-made Kidnoculars. Awards A 2013 Parents" Choice Recommended Award Winner