Strong bird by JW pet company is a part of the new carnival line of bird toys from JW. Brightly-colored to engage and entertain birds with fun features and bolt-on, easy attachment. The strong bird toy is another fun classic with a special birdie twist. This toy has a hanging pull handle on a small chain that birds can pull and tug to move the bright colored ball inside and ring the bell at the top. This type of toy teaches a bird that their actions produce a reward for a learned behavior; this encourages repeat play and helps to prevent boredom.