The Chicago Bulls are a professional basketball team based in Chicago, Illinois, playing in the Central Division of the Eastern Conference in the National Basketball Association (NBA). The team was founded in 1966. They play their home games at the United Center. The team is well known for having one of the greatest dynasties in NBA and sports history during the 1990s, winning six championships in eight years with two three-peats. All six of those championship teams were led by Michael Jordan, Scottie Pippen, and coach Phil Jackson. The first three championship teams included the likes of Bill Cartwright, Horace Grant, John Paxson and B.J. Armstrong, while the latter three championship teams had Luc Longley, Steve Kerr, Ron Harper, Toni Kukoč, and Dennis Rodman on the roster. The Bulls won an NBA record 72 games during the 1995-96 NBA season and are the only team in NBA history to win 70 games or better in a single season. During the 1990s, the Bulls helped spread the popularity of the NBA around the world. The 1998 NBA Finals, the Bulls" most recent championship appearance, was the most watched championship series in NBA history. The Bulls have never lost an NBA Finals in their six appearances.The Bulls" six NBA Championships are third most in NBA history, trailing only the Los Angeles Lakers and Boston Celtics. As of 2012, the Bulls were the third most valuable NBA franchise according to Forbes, having an estimated value of $600 million. They also made an estimated $59.4 million in operating income in 2011, ranking them the second most profitable franchise in the NBA.Michael Jordan and Derrick Rose have both won the NBA Most Valuable Player Award while playing for the Bulls, for a total of 6 MVP awards.