It"s Smoobee, the Magic No Cry Brush TM. Kids love it! Smoobee is designed just for kids. Parent Tested Parent Approved winner, its" gentle bristles are uniquely designed to effectively brush through wet or dry hair without snagging or catching. It works! You can throw all of the other brushes away because Smoobee will be the one and only hair brush that you will use. Always have at least two brushes around the house for your convenience! A great gift for little ones, their mommies, daddies and family! NO ouches, NO tears and NO crying.