* Vegan * Moisture Balancing and Skin Nourishing * Creamy Consistency for Flawless Complexion Beauty Without Cruelty cosmetics was founded in England almost 50 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!