Its moist, tender and made with real chocolate chips. Our quality mixes bake up moist, tender, and delicious. One bite and you"ll know why krusteaz is such a cherished Northwest tradition. It began in 1932 when the women of a Seattle bridge club had a great idea for an easy to make pie crust. Since then krusteaz a clever mix of "crust" and "ease" has come to stand for home baked goodness, fresh from the oven in minutes.