Did You Know...For fifty years Vidal Sassoon has been known for salon quality, high performance, and innovative technology. Vidal Sassoon ECOSTYLE continues this tradition with an energy efficient line of styling tools designed specifically to reduce energy consumption by at least 35%* without sacrificing performance or style. Its compact design utilizes less materials while improving group. The extra long 1" ceramic barrel provides high, even heat that penetrates hair from the inside-out, helping hair retain it"s natural moisture for silky, shiny, "frizz-free" styles.