The Power 4000 Professional Hair Dryer utilizes an entirely new ionic ceramic nano and tourmaline technology for drying hair nourishing and conditioning the hair for outstanding professional results, Infused with crushed tourmaline gemstones and exotic ceramics in a unique proprietary process the Turbo Power Mega Power 4000 Hair Dryer produces the most negative ions and far-infrared heat of any dryer, The benefit to anyone is immediate-lightning fast drying and healthier shinier and more moist hair, SKU: IMPR1173