Brighter, whiter towel is soft and more absorbent. Two-ply white, 8-3/5" diameter roll. 13-1/2" length by 7-7/8" width sheet size. Meets EPA standards for minimum post-consumer waste content: Towels 40 percent, post-consumer 90 percent, total recovered 100 percent. Measures 13-1/2" sheet length by 7-7/8" sheet width, 660" roll.