Roberto (famed Spanish comic José Mota) once had a promising career in advertising. Now out of work because of the economic downturn, he struggles to keep his family afloat and their dire situation a secret from his adoring wife Luisa (Salma Hayek). After yet another dead end interview, Roberto s chances for a promising future seem slim until a freak accident places him at the center of a wild media storm. Realizing his opportunity, Roberto hires a brazen agent to help him leverage his newfound fame into fortune, but Luisa begins to worry about what lengths Roberto will go to for his family s security. Equal parts skewering social satire and deeply felt drama, cult director Alex de la Iglesia s darkly comic AS LUCK WOULD HAVE IT is a wild riff on the modern world.