Mama Mio tummy rub stretch mark butter fights stretch marks. Rich in omegas and shea butter, it is thick and rich and amazingly moisturizing. Rub on your entire torso once or twice daily as your bump grows. Fights stretch marks. Can be used as a second layer of moisture after applying stretch mark oil. Continue using tummy rub stretch mark butter for at least 4 months after baby to helps you regain your skin tone as your tummy shrinks away. All Mama Mio products are colorant, paraben, petrolatum and sodium laureth sulfate free. Clinically tested and safety tested.