American Crew Fiber is a firm holding matt finishing product. It provides a pliable hold, giving hair a natural, clean finish with a low shine. Lanolin, humectants & emollient give unsurpassed hold. Applied to dry hair, it will give you strong hold with a matt finish. American Crew Fiber has a textured resinous feel that instantly helps to thicken, create definition and increase fullness to any hair type. Also known as American Crew Fibre.