All the ingredients in Earthpaste are from the earth. Earthpaste wont be what you are used to because it is completely natural with very few ingredients. Titanium dioxide is not added to make it white, nor any foaming agents. Earthpaste is natural in color its how toothpaste should be. * Amazingly Natural Toothpaste * No Fluoride, Glycerin, or Foaming Agents * Great Margins * Natural Ingredients from the earth • Purified Water, Redmond Clay (Food Grade Bentonite Clay), Xylitol, Real Salt, Lemon Essential Oil, Lemon Verbana Essential Oil, Tangerine Essential Oil, Lime Essential Oil