Formerly known as: "Sensitive Skin Therapy Moisturizing Lotion, Seriously Sensitive". 100% Lanolin Free, Dye Free and Fragrance Free * Developed by Dermatologists for Healthier Skin * Clean, Non-Greasy Feel Developed by dermatologists for healthier skin, Lubriderm provides essential moisturizing elements that your skin needs. Lubriderm Sensitive Skin Therapy is a unique formula that helps heal and protect sensitive skin from dryness. It provides gentle and non-irritating moisturization while creating a protective layer for your sensitive dry skin leaving it smooth, comfortable and protected. * 100% lanolin free, dye free & fragrance free * Gentle and non-irritating * Clean, non-greasy feeling lotion absorbs quickly * Non-comedogenic ~ won"t clog pores