Chances are your professional hair stylist is using this hair dryer. It helps make hair shiny, smooth, and more manageable. With a 30-year background as a manufacturer of professional quality hair grooming products, this Italian made hair dryer includes latest technologies for rapid and supportive use. Healthy drying - Ionic system adds moisture, sheen and softness Does not damage hair Eliminates static electricity Dissipates water for faster drying Delivers heat gently to hair shaft Breaks down water for better moisture penetration Hair surface is made smooth for shiny, silky look Closes the cuticle layer to protect hair Made in Italy