"He has invented a fresh, contemporary style - it will sing in the ears of this generation" - Malcolm Bradbury. Why does Mr Kipling bake such exceedingly good cakes? Is Jeremy Beadle really the devil incarnate? What happens when advertising turns you into a monomaniac? Find out the answers and more in this surreal journey to the epicentre of the consumer world - a place where weirdos and saddos overindulge in lottery tickets, burgers, CD-ROMs and Eurotrash.