What"s Good About this Cereal? This whole grain is a good source of fiber. Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat and cholesterol may reduce the risk of heart disease and some cancers. What"s Good About Certified Organic Goodness? Good Food: No synthetic pesticides; No synthetic herbicides; No preservatives or additives; No genetically engineered seeds or ingredients; No irradiation; Good Ecology: Enriched, drought resistant soil; Less soil erosion; Less groundwater pollution; Improved farm biodiversity. This product is third-party certified organic by Quality Assurance International (QAI), a product of Canada.