No Flaking Out No one wants hair products that give so much hold, it leaves your hair super crunchy. Welcome your hair to the present with Alterna Hemp with Organics Hard Hold Gel. It"s the perfect sculpting tool that doesn"t harden your hair or risk flaking. Holds and controls hairAdds shineA firm-hold styling gel that adds texture, shape and hold without crunchiness. It also provides protection from thermal styling and creates exceptional shine with no risk of flaking. Especially suited for: All Hair Types