Serious colour care. Renew strength, help repair and fortify against damage while protecting colour vibrancy. This zerosulfate concentrated shampoo strengthens hair with protein-rich soymilk and pure biotin and nourishes with certified organic botanicals of olive oil. And chamomile to restore softness and shine for naturally radiant, healthy-looking hair. The exclusive antifade complex maximizes colour retention. 100% vegan. This formula is not tested on animals.