As a scrapbooking and craft enthusiast, Stacey Caron identified the market need for one die cutting system that could function in place of several existing tools. She wanted a comprehensive craft tool that would be universal with manufacturers" existing products, cut, emboss, be portable and be sturdy enough to withstand the test of time. As a result of Stacey"s entrepreneurial spirit and her husband Jeff"s creative ingenuity, the Wizard Universal Craft Tool was born, along with Spellbinders patented technology Die Templates for cutting, embossing and stenciling. Innovations continue with the Grand Calibur machine and the Presto Punch machine, the first automatic punching and embossing system. Spellbinders Paper Arts entered the craft and hobby market in 2003 with the introduction of the Wizard Universal Craft Tool and now has more than 250 patented and patent pending products under the trade names of Nestabilities, Edgeabilities, Shapeabilities, Borderabilities and Nesties. Layering, patterns and detail seem to be the buzz words on everyone"s lips this year, so we"ve made sure to create a fabulous assortment of new die designs that give you all three and bring you wonderful options for creativity. Donna Salazar has added more elements in her collection with a light hearted set devoted to her love of photos. In this set, you"ll find some of her favorites phrases to use with her S4-084 Girlie Grunge Labels, as well as a camera, a speech bubble and a photo booth picture strip frame. These are fun elements that can be used for many different types of projects. Spellbinders Shapeabilities dies cut, emboss and stencil with a single die template. Approximate die template sizes are: Speech bubble; 1-3/8 by 7/8-inch, Camera; 2-3/8 by 1-3/4-inch, Picture frame; 2-3/8 by 2-7/8-inch, Strip frame; 1-1/4 by 6-inch and Words that range from 1/2 by 1/4-inch and 1-1/8 by 1/4-inch.