Johnsons baby lotion is clinically proven to moisturize, soften, and protect skin. Wind, sun, and other environmental factors can lead to low skin moisture, which can cause dryness, cracking, and irritation. The rich emollients in this patented formula help protect baby"s tender skin against drying and friction by leaving behind a mild, protective film that helps maintain the skin"s natural moisture. As the # 1 choice of hospitals and with the wonderful baby fresh scent, it could just be your best friend to help protect your baby"s skin from dryness. This ultra-gentle lotion softens and nourishes, for baby softness.