Iams: 100% complete & balanced nutrition in every bowl Iams believes that nutrition matters, naturally. That’s why our animal nutritionists designed six holistic Iams Healthy Naturals recipes to nourish each of your cat’s key systems, for total nutrition inside and out. Each ingredient is chosen for its nutritional purpose, which means no fillers and no artificial preservatives, colors, or flavors. Every Iams Healthy Naturals recipe takes nature’s goodness to provide premium nutrition with more than nine key ingredients, including high-quality protein, antioxidants, natural fiber, wholesome grains, Omega-3 fatty acids, and natural calcium. Veterinarian-recommended and 100% complete and balanced, Iams Healthy Naturals is 100% satisfaction guaranteed to keep your cat healthy, naturally. Features & Benefits No Artificial Preservatives, Colors, or Fillers Each ingredient in Iams Healthy Naturals was chosen for its unique nutritional purpose, which means more real, natural ingredients and no artificial fillers. Natural Protein Sources Packed with high-quality protein from real chicken and egg to help build and maintain strong muscles. Wholesome Grains Iams Healthy Naturals is formulated with healthy grains to provide energy and vitality. Antioxidants Enriched with vitamin E and antioxidants from tomatoes and peas to support a strong immune system. Natural Fruit and Vegetable Fibers Rich in natural fiber from apples and beets to promote healthy digestion. Also Try Iams ProActive Health Paté With Chicken and Liver Give your cat the taste and nutrition of a homemade meal. Product Comparison Iams ProActive Health Iams Healthy Naturals Iams Premium Protection Iams ProActive Health Wet Keep them as strong as their love. With high quality animal protein plus prebiotics to help with digestion, Iams ProActive Health is the veterinarian-recommended, 100% complete and balanced daily nutrition to help keep your cat strong, happy, and healthy at every life stage. Iams believes that nutrition matters, naturally. That’s why our animal nutritionists designed six holistic Iams Naturals recipes to contain just what your cat needs for lifelong health. Each ingredient is chosen for its nutritional purpose, which means no fillers and no artificial preservatives, colors, or flavors. Our most advanced nutrition. Ever. Iams Premium Protection was developed with vets and fortified with cutting-edge ingredients, including an advanced two-part fiber system, twice the antioxidants, vitamin E, and beta-carotene* for our most advanced nutrition ever. Healthy never tasted so good. Premium canned recipes from Iams are made from real natural ingredients and blended with extra vitamins and minerals to give your cat the taste and nutrition of a homemade meal. Kitten ✓ ✓ ✓ Adult Cat ✓ ✓ ✓ ✓ Mature Adult ✓ ✓ Senior Plus ✓ ✓ * Compared to Iams ProActive Health Chunks Frequently Asked Questions How can I be sure of the quality of Iams products? Quality is the cornerstone of our business at The Iams Company, from the high standards we put on ensuring the quality and safety of our ingredients to our innovative formulas that enhance the lives of dogs and cats. We go above and beyond typical pet food quality assurance practices to be sure that our nutrition is healthy and safe for pets. One example is that the premium foods from The Iams Company are fixed-formula foods as opposed to least-cost formulas. Fixed formulas have a “stable ingredient profile.” That means the recipes don’t fluctuate with the cost of the ingredients and the proportions of those ingredients remain the same, regardless of cost. The nutritional benefit of a fixed formula is consistency. Every time you purchase a bag of Iams, the high quality ingredients and the proportion of those ingredients will be the same. Can high protein affect my pet’s behavior? Protein is a nutrient that is vital to your pet. The protein level in Iams products is optimum for the overall health and well-being of your animal and has absolutely no effect on behavior. How is Iams Healthy Naturals different from other Iams products? Iams believes that natural nutrition makes all the difference, and that every ingredient should have a purpose. If an ingredient has no nutritional value, it should never make the cut. That’s why Iams Healthy Naturals products are made with nothing but our best natural ingredients, for the lifelong health of your pet. Iams Healthy Naturals recipes were designed by animal nutritionists, so you can be sure your pet is getting only the best nutrition in every bite.