As a scrapbooking and craft enthusiast, Stacey Caron identified the market need for one die cutting system that could function in place of several existing tools. She wanted a comprehensive craft tool that would be universal with manufacturers" existing products, cut, emboss, be portable and be sturdy enough to withstand the test of time. As a result of Stacey"s entrepreneurial spirit and her husband Jeff"s creative ingenuity, the Wizard Universal Craft Tool was born, along with Spellbinders patented technology Die Templates for cutting, embossing and stenciling. Innovations continue with the Grand Calibur machine and the Presto Punch machine, the first automatic punching and embossing system. Spellbinders continues to demonstrate ingenuity, integrity and trend setting ideas, while remaining a family-owned, customer service oriented business. Spellbinders Paper Arts entered the craft and hobby market in 2003 with the introduction of the Wizard Universal Craft Tool and now has more than 250 patented and patent pending products under the trade names of Nestabilities, Edgeabilities, Shapeabilities, Borderabilities and Nesties. Layering, patterns and detail seem to be the buzz words on everyone"s lips this year, so we"ve made sure to create a fabulous assortment of new die designs that give you all three and bring you wonderful options for creativity. One of our most beautifully detailed Shapeabilities die sets, it is bursting with cherry blossoms and three tree branches to match to create a flowery backdrop to many projects. Different sizes of blossoms create realistic looking blooms by layering and rolling edges for a full look. Spellbinders Shapeabilities die cut, emboss and stencil with a single die template. Die templates include 12 different size blossoms and three different branches.