What it is:An age-fighting shampoo that increases hair density and strength.What it does:Fortify and invigorate tresses back to youthful elasticity and fullness with this innovative, gentle shampoo. Built-in free-radical fighters protect hair from environmental stresses while the patented botanical ingredient, Progenium(R), balances the scalp"s natural ecosystem.What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Dyes- Petrochemicals- PhthalatesWhat else you need to know:For optimum results, use Phytodensium Mask and Phytodensium Serum to create a complete treatment regimen.In clinical efficacy testing over four weeks with volunteers using Phytodensium Shampoo and Serum:- 95% of participants noticed fuller, stronger, softer, shinier hair.