This book is an inspirational journey into the brave new world of public imagery. It deals with the spirit of PR as one of the most criticized and seductive modern occupations, its everyday challenges and painful moral dilemmas. Written by the creative director of a major Russian PR-agency it is useful to everyone who is going to make a buck working as a PR person on a new frontier - the great and mysterious mother Russia. Note: Before buying, please check the free demo sample first. This book uses Russian characters and if you don"t see them, you need a newer Kindle device (version 3 or newer), or install Cyrillic font to your reader.