Down to earth and easy to read, "It"s a Jungle Out There" has a single purpose: to help you as the owner or manger of your business to maximise the chances of succeeding in the cut and thrust of modern business. Throughout the book, you"re encouraged and challenged by some unique and penetrating insights, pointed anecdotes and supported by a range of tools and practical tips to avoid some of the traps that ensure you can adapt and survive in the business jungle. - - - - - - - - "It"s a Jungle Out There" is an easy read that reveals some very practical secrets: How to think about your business journey, how your business can grow and mature to become a lion in the business jungle, and what practical steps you need to take to succeed in your business. By the end of this book you will have truly unlocked the secrets of starting, and growing a successful business.