Demystifying Strategy: How to become a strategic thinker provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and practical, goal-oriented exercises. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy gurus , construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies. The book includes a great number of case studies from a range of international companies such as Barclaycard, Diageo, easyJet, Economist Group, Emirates Airlines, Ernst & Young, HSBC , KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone.