To communicate effectively it is vital to be clear and concise. The written word must contain all the elements of good writing - including style, sentence structure, choice and use of words - to ensure that our message is understood as intended. This fully updated fifth edition of John Foster"s book is a hands-on, practical guide to writing style for PR students and practitioners. Offering advice on the basic principles of grammar as well as covering essential editing and presentation skills, Writing Skills for Public Relations.