Written to addresses the practical issues needed to plan, use, maintain, and disseminate the new Web 2.0 tools and social networking mediums, this book describes detailed strategies for building integrated corporate and professional initiatives on the Net. It presents an integrated approach to interlinked tools such as GoogleApps, Facebook, Twitter, wikis, blogs, micro-blogs, generic social networks, aggregators, and mashups. This reference is a hands-on guide to plan, structure, organize, implement, and deploy integrated social networking initiatives. It also discusses how to prepare a defensive framework for dealing with the new privacy and security issues.